Co-founded by brothers Alec and Aric Avedissian, Rareform repurposes over 80% of the billboards you see in major cities and highways across the US.
Rareform collects and ships billboards from around the country to their facilities in Los Angeles and Nashville where they are sorted by size and material. They clean and hand-cut each product before they're sewn by the brand's longtime factory partners and then photographed.
When Repurposed gets stock from Rareform, we don't just order, say, ten bags. We look through hundreds of photos to find the ten individual pieces that we want to bring to our store so you can find the one that has the right personality. Each Rareform creation is truly one-of-a-kind—just like you!