Go Go Dog Toys started with one worn-out toy too many and a dog who still wanted to play. Looking for something tougher and more sustainable, they turned to used fire hose—durable, destined for the landfill, and perfect for fetch and tug. That spark turned into a mission: to make playful, planet-friendly toys that dogs (and their humans) love.

Each toy is made from real fire hose that once helped save lives—and now gets a second life making tails wag. For every 100 feet of hose donated, four toys are gifted to a shelter chosen by the donating fire department. Plus, one dollar from each sale goes back to the department that provided the hose. It’s a small way to give back, one happy dog at a time.